Your next buyer is asking ChatGPT who to call. Your next seller is asking Perplexity which agent is best in their neighborhood. If your name isn’t in those answers, you’re losing business you don’t even know exists.

How Buyers and Sellers Are Using AI

Buyers ask: “Who are the top realtors in [city]?” Sellers ask: “Who should I hire to sell my home in [city]?” These are high-intent questions from people who are ready to make a decision. And AI is answering them — with specific names. If yours isn’t one of them, that lead goes to someone else.

What AI Looks for When Recommending a Realtor

• Review volume and quality — realtors with 100+ Google reviews consistently outperform those with fewer
• Google Business Profile completeness — services, specializations, and recent posts
• Specificity of content — pages that speak to specific neighborhoods and buyer/seller situations
• Cross-platform presence — Zillow, Realtor.com, LinkedIn, local news mentions
• Schema markup — LocalBusiness and RealEstateAgent schema on your website

The Neighborhood Specificity Advantage

One of the most powerful AEO moves for realtors is hyper-local content. If you’ve written a genuinely useful guide to buying in a specific neighborhood, that content will be cited when someone asks AI about that neighborhood. Most realtors write generic content. Realtors who write specific, local, useful content will own AI recommendations in their markets.

Test This Right Now

Open ChatGPT and type “Who are the top real estate agents in [your city]?” See who comes up. That’s your competition in AI. In most markets, it’s a very short list — and the spots are still wide open for realtors who act now.